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Wachira Waruru

As one of Kenya’s most respected media executives, he was the first chairman of the self-regulating media bid, the Media Council of Kenya and has twice been chairman of the steering committees that organised the country’s presidential debates in 2013 and 2017. He is the cur- rent Chairman of the Media Owners Association (MOA) having taken over from Dr. Hanningtone Gaya on April 27th 2017.
Wachira joined Royal Media Services (RMS) in 2007, after being head-hunted to replicate the success he had achieved in his previous role, as the MD and CEO at Kenya’s national broadcaster, KBC. He led RMS from fifth place in the broad- cast media market to first place in less than a year leveraging on local content to engage the broadcast audiences.
RMS has held on to its top mar- ket position for ten years, at times with over 50% of the market share.
Wachira is credited with having turned around the fortunes of the KBC, where, over his three-year ten- ure, he demonstrated that a national broadcaster could be both compet- itive and viable, while being run professionally.
Though he studied education and trained to be a teacher, Wachira caught the journalism bug early, starting his career in journalism as an intern in 1983 with Kenya’s foremost political magazine, the Weekly Review. By 1992, he had worked his way up to become the magazine’s Managing Editor.
He went on to work for the European Commission Delegation to Kenya, writing weekly and monthly reports on the country’s political and economic environment.
Wachira was then hired by the Standard Group to become its Group Editorial Director, a position he held for six years, during which, he increased circulation figures for the Standard Newspaper and viewership audience for KTN, for a long time Kenya’s leading news TV station.